Our Journey
Crafting exceptional coffee, from farm to cup. We source the finest single-origin beans and expertly roast them to bring their best flavours so you can enjoy specialty coffee, your way.
A Direct Connection to Ethiopia
Our journey began with a simple yet powerful vision—to bring the finest Ethiopian coffee directly to those who truly appreciate it. As an Ethiopian-founded company, our roots run deep in the coffee culture of our homeland. Unlike many in the industry, we have a direct link to the farmers who cultivate our beans, ensuring that every step—from harvest to roasting—is handled with care, respect, and authenticity.
We saw a gap in the market where too many middlemen dilute the connection between the farmer and the coffee lover. Traditional supply chains involve multiple stages, but we’ve eliminated the unnecessary links, creating a straight-from-the-source experience. This means better quality, fairer compensation for farmers, and a deeper sense of trust in every cup. Because for us, coffee isn’t just a product—it’s a tradition, a craft, and a way of life.
Our vision is to make Ethiopia’s finest coffee accessible to all. We are committed to expanding globally, sharing the rich heritage and unparalleled quality of Ethiopian coffee with the world. By keeping our process transparent and our sourcing ethical, we ensure that every sip you take is a true taste of Ethiopia—crafted with passion, authenticity, and excellence.
From Farm to Cup: The Journey Begins
The journey of our coffee begins at a single farm in Ethiopia’s renowned Yirgacheffe region, where rich soil, high elevation, and ideal climate nurture each bean to perfection. This single-origin approach ensures unmatched quality and consistency, capturing the unique terroir and vibrant flavors that define our specialty coffee.
Naturally Processed for Exceptional Flavour
After harvesting, our coffee undergoes the natural processing method, where the cherries are sun-dried with their fruit intact, allowing the beans to absorb rich, fruity flavours. This traditional approach enhances the coffee’s sweetness, body, and complexity, resulting in a vibrant cup with deep, berry-like notes.
Specialty Grade: The Best of the Best
Each bean is meticulously graded to meet specialty coffee standards, a distinction awarded to only the top 5% of the world’s coffee. This rigorous process ensures that only the highest-quality beans, free of defects and bursting with complex flavours, make it into your cup.
Freshly Roasted in London for Peak Flavor
After arriving from Ethiopia, our beans are roasted to order in London, ensuring maximum freshness and flavour. By roasting in small batches, we preserve the coffee’s natural complexity, delivering a vibrant and aromatic cup with every brew.
From Farm to Cup: The Journey’s End
The journey reaches its final destination as our freshly roasted coffee arrives at your doorstep, ready to be brewed and savored. With every sip, you taste the dedication, craftsmanship, and rich flavors that make our single-origin Yirgacheffe truly exceptional.
Our Commitment to Quality & Sustainability
At the heart of our brand is a deep commitment to quality, authenticity, and sustainability. We believe that exceptional coffee is not just about great taste—it’s about the care, craftsmanship, and responsibility that go into every step of the journey. From the farmers who cultivate our beans to the final cup you enjoy, we ensure that every process is handled with precision and respect for both people and the planet.
Uncompromising Quality
We source only the finest single-origin Ethiopian coffee, grown at high elevations in Yirgacheffe, a region celebrated for producing some of the world’s most sought-after beans. By working directly with farmers, we hand-select specialty-grade beans and oversee the natural processing method, which enhances the coffee’s inherent sweetness and complexity. Unlike mass-produced coffee, our beans are roasted to order in small batches, ensuring peak freshness, vibrant flavour, and a truly exceptional experience in every cup.
Ethical & Sustainable Sourcing
As an Ethiopian-founded company, we have a unique connection to the farmers who grow our coffee. We understand their dedication, challenges, and the importance of fair compensation. That’s why we work directly with local farmers, eliminating unnecessary middlemen and ensuring they receive fair wages for their hard work. By supporting sustainable farming practices, we contribute to the long-term well-being of both the farmers and the land they cultivate.
A Better Future for Coffee
Great coffee starts with great care. By choosing our coffee, you’re not just indulging in a premium coffee experience—you’re becoming part of a movement that values quality, fairness, and sustainability. With every sip, you support ethical sourcing, environmentally responsible practices, and a direct trade model that benefits farmers and coffee lovers alike.
Taste the difference of coffee crafted with purpose—better for you, better for the farmers, and better for the world.
Join Us: Experience 1,200 Years of Coffee Cultivation
Whether you're an espresso lover, a pour-over enthusiast, or just beginning your coffee journey, we’re here to bring you the best cup possible. Taste the difference of expertly crafted, single-origin coffee—fresh from our roastery to your cup.
Join Our Community
Coffee is more than just a drink—it’s a shared experience. Follow us on social media to stay connected with our journey, discover brewing tips, explore new recipes, and be the first to hear about exclusive offers. Join our growing community of coffee lovers and share how you enjoy your perfect cup!